Gigglebug Entertainment moves into adult animation, preps ‘Soap’ from new In Stitches label

Soap

Helsinki-based animation studio Gigglebug Entertainment is launching In Stitches, a new sub-label dedicated to adult animated content.

The new banner will be led by Gigglebug’s management team, including Anttu Harlin, CEO and co-founder, Joonas Utti, creative director and co-founder, and Beth Parker, managing director.

In Stitches will tap into the talent across Gigglebug’s 100 in-house artists and designers and will look to develop their previously unpitched adult-targeted concepts.

The first project being developed by In Stitches is Soap, a 20 x 22-minute animated workplace comedy set from the point of view of a bar of hotel soap, who is the one always cleaning up messes behind the scenes, from a drug deal gone wrong to a serial killers’ bloody spree.

The concept was originated as part of Gigglebug’s Idea Lab – an internal pitching and co-creation session – and is based on an original idea by Sasil Leirana, a 2D animator at Gigglebug. Soap will be written by The Amazing World Of Gumball writers, Tobi Wilson and Paul Rice and is being produced by Anttu Harlin and Joonas Utti, with Elliott Palmer on board as development

“We have an amazing pool of talent under our roof and browsing their personal portfolios continues to blow our mind – they have so many fresh, daring and hilarious ideas that we’re eager to develop, alongside our family-focused work,” said Harlin.

“In Stitches is still very much in keeping with Gigglebug’s DNA, as it’s also driven by the desire to spread joy, but it will enable us to bring boundary-pushing and more risky content for adult audiences, which encourages them to have a laugh at the bare, naked and surreal truth of being alive.”