NBCU ups Mark Marshall to lead global ads & partnerships following Yaccarino’s move to X

Mark Marshall

NBCUniversal (NBCU) has upped veteran sales executive Mark Marshall to oversee advertising and partnerships around the world, following the abrupt exit of his former boss Linda Yaccarino to Twitter (now X).

He becomes chairman of global advertising & partnerships at NBCU and reports into NBCU Media Group’s chairman, Mark Lazarus.

Marshall has served as interim chairman since May, shortly before the Upfronts when Yaccarino revealed that she would be leaving the company to join X as CEO.

Before that, Marshall had been president of ad sales & partnerships, a role held since 2018 that gave him oversight across NBCU’s NBC Broadcast Entertainment, NBC Sports, advanced advertising sales and client partnerships.

He has also had stints at Turner Broadcasting and Turner Sports.

Lazarus said: “Mark stepped into this role on an interim basis at one of the most critical times of year for the ad sales business, and over the past three months he has more than proven himself to be the leader NBCU needs to guide this team into the future.

“Mark’s relationships are second to none, and coupled with his transformative vision, I have no doubt that under his leadership we will continue to reinvent and innovate the sales business while super-serving our clients and partners.”