India’s Q TV brings in AI-powered host to front new series ‘Viral Hua Re’

Viral Hua Re

QYou Media’s Hindi general entertainment channel, Q TV, has launched a new series using a host powererd by artificial intelligence (AI).

Viral Hua Re aims to transport the mobile phone experience of scrolling through multiple short format videos onto a TV, with a line-up of short videos available to watch.

The show is led by “a sassy animated AI anchor” who uses one-liners and anecdotes to accompany the content, with the show featuring viral videos sourced from social platforms spanning comedy, pranks, gags, falls and fails.

The show, which launched this week, was described as adding “a revolutionary dimension to our programming” by Simran Hoon, CEO, QYou Media India.

“Viral Hua Re exemplifies our commitment to curating content that resonates with our cherished viewers. With the launch of the new AI-driven show, we remain steadfast towards harnessing the power of technology to redefine entertainment experiences.”

Ashutosh Barve, SVP of programming & strategy at QYou Media India, added: “In a first-of-its-kind initiative, with the AI anchor-driven show, we aim to take our viewers on an exciting journey of entertainment that challenges conventions and sparks creativity.

“The show is unique and operates at the cusp of user-generated content, and will surely capture the hearts of our viewers. We look forward to innovating and creating more such content that connects and resonates with our loyal viewer base while attracting new viewers to the channel.”