BBC Studios partners with Pinterest on shortform factual entertainment content

Seun Ogunsola & Emma Downer

BBC Studios (BBCS) has partnered with Pinterest to commission shortform factual entertainment shows for the site.

Emma Downer and Seun Ogunsola were behind the two 6 x 2-minute series, which were funded by Pinterest. The creators also received training and development from BBC Studios TalentWorks, including presenter training sessions, networking opportunities and mentorship.

The content was produced in partnership with BBCS’s Factual Entertainment production team based in Bristol, with Downer focusing her series on how to make an outdoor kitchen and stylist Ogunsola teaching viewers how to upcycle clothing.

Katrina Bell, senior development producer of BBCS TalentWorks, said: “With millions of users sharing their interests and ideas there every day, Pinterest is a great platform for discovering new factual entertainment creators.

“That’s why we are delighted to have partnered with Pinterest to work with Emma and Seun on content for its new video platform and are excited to see what users think of it.”

Hannah Ngakane, content partnerships lead at Pinterest, added: “It’s been brilliant to partner with BBC Studios TalentWorks to host workshops that help upskill our top creators and enhance their storytelling, and to then see their pitches brought to life through fresh content on Pinterest.”

BBCS’s TalentWorks unit focuses on identifying and developing emerging talent, with recent initiatives incuding a development, production and distribution deal with Joe Sugg’s company, Final Straw Productions.