Apple TV+ orders ‘La Maison’, family drama set in French fashion world

Lambert Wilson. Pic credit: Igor Shabalin

Apple TV+ has commissioned La Maison, a family drama series centered around a modern-day French fashion house.

Created by showrunners José Caltagirone and Valentine Milville, and based on an original idea by executive producer Alex Berger, the series is directed by Fabrice Gobert (The Returned) and Daniel Grou alias Podz (Lupin).

The dynasty of an iconic fashion house is thrown into scandal and reinvention by a viral video featuring star designer Vincent LeDu (Lambert Wilson), leaving his family’s legendary haute couture house hanging by a thread.

Perle Foster (Amira Casar), Vincent’s former muse who is still in his shadow, teams up with next-generation, visionary designer Paloma Castel (Zita Hanrot) to save and recreate the century-old Maison LEDU, claiming their rightful place in both the LeDu family and the fashion world.

The series, which is currently filming in Paris, is co-produced by Apple TV+ and The Originals of America, with its Paris-based studio The Originals Productions, which was behind The Bureau.

The cast also includes Carole Bouquet, Pierre Deladonchamps, Antoine Reinartz, Anne Consigny, Florence Loiret Caille and Ji-Min Park.