Telemundo orders first int’l adaptation of Banijay competition format ‘The Fifty’

The Fifty

Telemundo has ordered the first adaptation of Banijay reality competition format The Fifty for the US Hispanic market.

Banijay Americas label EndemolShine Boomdog will produce the show for Telemundo, where it will be titled Los 50, and will be the first international version of the format originally created by Banijay Productions France.

The show will see celebrities come together to live together in an exotic mansion while competing against each other in a relentless and unpredictable game. As they face challenges posed by the masked game master, they will have to make alliances and develop strategies to avoid elimination.

With each game, they play in the hopes of adding money to the grand prize which can total up to $400,000. In the end, only one player will walk away with the cash and, in a first for Telemundo, one fan of the show will also win a part of the prize pot.

Banijay Productions France created the format for W9 last year, with the series becoming the most watched programme on streamer 6 Play.

EndemolShine Boomdog’s credits include MasterChef Mexico and Latino; La Casa de los Famosas and Are You For Real?; as well as scripted series, Subete a Mi Moto, for Prime Video; Nicky Jam: El Ganador for Netflix; El Vato, for NBCUniverso; and Todo Por Lucy for Prime Video

Alejandro Rincón, CEO at EndemolShine Boomdog, commented: “It’s the perfect time to produce The Fifty for the US Hispanic market as it entertains and taps into the desire for psychological gameshows, as well as connecting celebrities and their fans.”