Warner Bros. Discovery expands Thai HBO presence with AIS pact

The White Lotus

Warner Bros. Discovery (WBD) has extended its partnership with Thai operator AIS (Advanced Info Service) to launch HBO Go in the country and bring a new HBO channel pack to its streaming service AIS Play.

Effective immediately, HBO Go will be included in new AIS packages and promotions, giving subscribers in Thailand access to shows such as The White Lotus, House Of The Dragon and The Last Of Us.

While the HBO Go branding has been discontinued by WBD in most regions, in favour of HBO Max, the service has remained in operation in Southeast Asia as an interim service, with the new combined Max streamer expected to replace it once it rolls out in APAC.

Meanwhile, the new standalone HBO channel pack includes five channels – HBO, HBO Family, HBO Hits, HBO Signature and Cinemax – and subscriber access to HBO GO. The pack will be available to AIS customers for 99 THB ($2.90) per month – for the first three months, thereafter 149 THB ($4.39) per month – or 999 THB ($29.43) per year from now until 15 July.

This new partnership follows the launch of the Warner Bros. Discovery pack on AIS Play in March, which includes Warner TV, CNN International, HLN, Eurosport, Food Network, Asian Food Network, Cartoon Network, Boomerang, Discovery, Discovery Asia, Animal Planet and TLC.

“Alongside our existing Warner Bros. Discovery channel pack, the new HBO pack and launch of HBO Go increase our brand footprint in Thailand – a key country for us in Southeast Asia – as we continue our growth trajectory in the region,” said Shonali Bedi, head of affiliate distribution & digital Partnerships – Southeast Asia & Hong Kong, Warner Bros. Discovery.