WBD alum Yolanda Martín Campayo joins Spain’s Zeppelin to lead format creation

Yolanda Martín Campayo

Banijay Iberia factual label Zeppelin has appointed Warner Bros. Discovery alum Yolanda Martín Campayo as content director to lead the creation and development of new formats.

Reporting directly to Miguel Martín, who was named as managing director in January 2022, Campayo will oversee programs produced by the company.

Campayo brings more than 25 years of experience as an executive producer, director, screenwriter and format creator to the company, having spent a large part of her career at Warner Bros. Discovery, which she joined in 2014.

After working on formats such as The Infiltrated Boss and Adán y Eva, in 2016 she took the lead on the Spanish adaptation of First Dates, serving as director until 2018.

Since then, Campayo has acted as executive producer on titles such as Who Wants To Be A Millionaire?, The Bachelorette, Fboy Island Spain, Job Interview: You’re Hired, The Fears Of… and In Search Of Nirvana.

Campayo was previously co-executive producer at Shine Iberia for the first edition of MasterChef Junior in 2013, as well as executive creative director at PosidoniaTV where, from 2010 to 2012, she was responsible for formats such as El Tercero En Discordia, La Reina Y Yo and The 23F. 

Prior to that, she was the deputy director of entertainment content for Boomerang TV, where she developed, between 2007 and 2010, programs such as Pekín Express and El Diario De Patricia.

Zeppelin, meanwhile, which was launched in 1992, is responsible for the introduction of reality programming in Spain, with productions including Secret Story, Big Brother, The Bridge and SKAM España.

“Yolanda Martín has an exemplary professional career and has created, produced and directed multiple formats with notable success. “Her extensive experience in team management and her great resolution capacity, as well as her creativity and proactivity, make Yolanda the ideal person to lead future Zeppelin projects,” said MD Miguel Martín.