Asylum Entertainment hires Sky Studios alum Rob Siegel to lead M&A charge

Rob Siegel

Endeavor-backed LA prodco Asylum Entertainment has hired London-based Rob Siegel to oversee its M&A activity.

Rob Siegel becomes head of business development & strategy at Asylum, reporting into CEO Steve Michaels.

His remit includes accelerating the company’s global M&A strategy, accountable for both origination and execution of strategic opportunities in the US and abroad.

Siegel joins following a four-year spell with Comcast-owned duo NBCUniversal and Sky. He was most recently director of strategy & business development at Sky Studios division, overseeing the business plan of its in-house unscripted production arm with a focus on sports, news and premium documentaries.

During his tenure with NBCU, Siegel worked as SVP of business development, where he worked on global content licensing strategies and international TV production and network businesses.

Prior to NBCU, Siegel worked at Fremantle where he rose to become head of M&A and corporate development.

“Rob comes on board to boost our M&A strategy during a critical time of ambitious and rapid growth driven by the insatiable demand for compelling content,” said Michaels. “Rob has the reputation, skill and experience to expand our global footprint and impact the overall trajectory of our company.”

The news comes a month after Endeavor took its stake in Asylum, providing the company with additional resources “to supercharge the growth” of its footprint in the US and globally.