HGTV commissions ‘Barbie’-themed home renovation competition

A still from the ‘Barbie Dreamhouse Challenge’ trailer

HGTV has ordered a new competition series, Barbie Dreamhouse Challenge, based upon Mattel’s famous toy brand and pitting familiar faces from the network’s other shows against one another.

Produced by Mission Control and Mattel Television, and set to debut in summer, the series will be hosted by supermodel, designer, author and entrepreneur Ashley Graham and feature eight teams of HGTV superstars as they transform a Southern California home into a real-life Barbie Dreamhouse.

Competitors will include Egypt Sherrod and Mike Jackson from Married to Real Estate; Jasmine Roth from Help! I Wrecked My House and Antonia Lofaso from Beachside Brawl; Ty Pennington from Rock the Block and Alison Victoria from Windy City Rehab; Jonathan Knight and Kristina Crestin from Farmhouse Fixer; Christina Hall and James Bender from Christina on the Coast; Keith Bynum and Evan Thomas from Bargain Block; Brian and Mika Kleinschmidt from 100 Day Dream Home; and Michel Smith Boyd and Anthony Elle Williams from Luxe for Less.

Teams will overhaul areas of the home with an era-specific style, such as an early 1960s atomic age kitchen, a ’70s disco vibe for Ken’s Den and a main bedroom decked out in ’80s glam. In the end, one passionate Barbie fan will get the chance to win a once-in-a-lifetime stay in the property.

“By aligning two admired brands – HGTV and Mattel’s Barbie – and mobilizing the power of the best-in-class portfolio of Warner Bros. Discovery, Barbie Dreamhouse Challenge will deliver a unique, visually stunning payoff for millions of fans who want to see their favorite HGTV stars bring a treasured childhood icon to life,” said Loren Ruch, head of content at HGTV.

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