Banijay Iberia and football league LaLiga are joining forces to launch LaLiga Studios, a new sports-related content production company led by Chalo Bonifacino Cooke.
The partnership will see LaLiga Studios produce content for LaLiga, clubs, sponsors, and broadcasters. It will also work with international platforms and brands in the development, production, and distribution of entertainment, documentary, fiction, and animation content.
Cooke has been appointed MD and executive producer of LaLiga Studios, and is tasked with overseeing its international growth.
Banijay Iberia is behind titles including local versions of MasterChef, Big Brother and Temptation Island, as well as true crime documentaries such as Where is Marta? for Netflix. Its scripted productions include Bosé, The Gypsy Bride, Heirs to the Land and Hierro.
Pilar Blasco, CEO of Banijay Iberia, said: “We are eager to use our experience in the production and creation of premium content to tell these stories, with the highest quality standards, so they become known all over the world.”
Óscar Mayo, executive director of LaLiga, added: “We have ambitious plans for LaLiga Studios, including working with the best brands, so it was critical for us to have the perfect partner.”