Starzplay launches on Viaplay in Nordics

The Spanish Princess

Starz-owned international streaming service Starzplay is launching on Viaplay tomorrow, as part of a carriage deal that will see the Nordic company becoming the exclusive regional launch partner.

As previously announced, subscribers to the NENT Group-owned Viaplay streaming service will gain direct access to a selection of exclusive Starzplay series, with the full Starzplay service to be offered through Viaplay to all Viaplay subscribers at a later date.

Starzplay shows available to Nordic viewers include Power Book II: Ghost, The Spanish Princess, Power, The Girlfriend Experience and Black Sails, along with the Golden Globe-winning Ramy.

The launch comes following Starzplay’s recent expansion into other markets this month, including with Vodafone in Italy, Sky in Switzerland and Molotov in France.

This in turn follows recent direct-to-consumer launches in Argentina, Chile, Colombia, India (as Lionsgate Play) and Switzerland and on Amazon Fire TV in Brazil, France, Germany, Italy, Spain and the UK.

Superna Kalle, EVP of international digital networks at Starz said: “Our growth as a service has gone from strength to strength this year, and we are grateful to both our new and established partners for helping us to bring Starzplay into the homes of people across the globe in a time where the power of great entertainment has never been more apparent.”