BBC Studios Distribution has sold the Love Productions format to Thailand’s free-to-air digital terrestrial network PPTV, which will launch the show this summer.
Bake Off Thailand will be produced by APJ & CO, a local production house based in Bangkok, known for producing the recent seasons of The Voice Thailand.
The Great Bake Off is now licensed to 32 countries, among them Italy, Denmark, Australia, Greece, South Africa, Argentina, Chile and most recently Spain.
“Bakes in Asia are so different from what we see from our ‘Western’ counterparts,” said Ardkit Suntornwat, managing director and executive producer of APJ & CO. “The Great Bake Off is a fantastic format to showcase this diversity of baking in Asia, and I am looking forward to seeing how this Thai version plays out”.
Myleeta Aga, SVP and GM of South and South East Asia at BBC Studios, commented: “Thailand is a key market for us in Asia, and we are very pleased to be working with APJ & CO to adapt The Great Bake Off for this market, and are confident of its success.”