Rakuten’s Best-of-Asia SVOD Viki has named Sam Wu as its CEO.
Ueno will take on a new role leading Rakuten’s Global Media Business group.
Viki is primarily an AVOD service, but provides a premium option for $49.99/year in the US. The platform offers around 2,000 shows in the US, including Korean, Japanese, Taiwanese and Chinese content.
Available in around 200 territories, content is translated into 200+ languages by Viki’s community of fans.
Wu joined Viki in 2012, and played a key role in leading the acquisition of then the business by Rakuten in 2013. He has since overseen all aspects of finance, legal, business operations, and sales functions.
Wu said: “I am excited for the opportunity to lead Rakuten Viki, with a renewed focus on delivering innovative product features, an unmatched user experience and a diverse programming line-up to our growing, global community.
“Over the past six years, I have had the pleasure of working closely with this highly-talented team, and I am enthusiastic for Rakuten Viki’s future as we continue to invest in our award-winning apps and expand our reach to fans around the world.”
President of Rakuten’s media and sports company Makoto Arima added: “We are excited to see Sam take on this new position. His experience at Rakuten Viki has laid the groundwork for what will certainly be a successful transition into the CEO role. His intimate understanding of the business today, combined with his insights into the market as a whole, ideally position him to lead the team toward further growth.”