Sky described Circle Media Labs as an “early-stage technology company” and said in a brief statement that the investment would provide it with “additional insight into developments within the field”.
It is unclear what devices Circle Media Labs is working on, with the company appearing to have no current web presence. Sky did not respond to a request for further details at the time of going to press.
The move marks the latest in a string of technology investments by Sky. In October the company invested US$2 million in Caavo, a stealth US-based startup that was set-up in 2015 by a small team that included late Slingbox founder Blake Krikorian.
Caavo is headquartered in the San Francisco Bay Area and has developed a set-top box that is designed to ‘unify home entertainment’ by connecting pay TV, streaming and gaming.
In the second half of last year Sky also invested €4 million (US$4.5 million) in French over-the-top video platform Molotov, US$1 million in the Drone Racing League, and £1.55 million (US$2.01 million) in eSports broadcaster Ginx TV.