New African pay TV platform Kwesé TV has struck deals with AMC Networks and Scripps Networks Interactive to boost its growing content line-up.
Econet Media-owned Kwesé TV has struck a deal with AMC to provide a version of the AMC Channel on the platform bringing shows such as Fear the Walking Dead (pictured), Breaking Bad, Into the Badlands and The Night Manager to its viewers.
According to Kwesé, the AMC Channel has been specially curated for its audience across the continent.
We are happy to have this renowned network as part of our premium entertainment offering,” said Econet Media president and CEO Joseph Hundah.
“AMC has established an admirable reputation for exceptional original programming. We are pleased to offer this channel to our markets, as it perfectly aligns with our focus on premium content.”
Louise Cottrell, vice president, Affiliate Sales for AMCNI UK said, “We are very excited to be partnering with Econet Media and together launching AMC on Kwesé TV. AMC is all about acclaimed original series and carefully selected Hollywood movies, which we look forward to sharing with the Kwesé TV audience.”
Kwesé has also struck a deal with Scripps Networks Interactive to add Travel Channel and Fine Living to its offering. The channels will bring content including Durban Beach Rescue, Ultimate Braai Master and House Hunters Africa to Kwesé subscribers.
“Africa has become an increasingly important market given its size and the potential for expansion within the pay TV industry,” said Phillip Luff, managing director, UK & EMEA, Scripps Networks Interactive. There is an appetite for quality lifestyle content, as proven by the success of our portfolio already in the market. Partnering with Kwesé allows us to invite new audiences from across the region to enjoy our world-class programming.”
Kwesé TV’s pay TV offering is available in Ghana, Rwanda and Zambia, with plans to roll out to other territories across the continent. In addition to a raft of pay TV services, including channels from companies as disparate as Zee Entertainment and Vice Media, the platform offers access to Kwesé Free Sports, the free-to-air sports channel that airs content including English Premier League football and NBA basketball.