CBS ups Lanzone to top digital post

US broadcaster CBS has promoted the CEO of its interactive unit to become chief digital officer at the corporate head office.

Jim Lanzone (pictured) will remain as chief executive of CBS Interactive, while taking on the newly-created CBS Corp. post.

He is credited with launching new services such as SVOD platform CBS All Access, which has made waves after being announced as the exclusive home of the new Star Trek and Good Wife series.

“For the past five years, Jim has built a successful business and organisation at CBS Interactive, which is now a thriving and profitable operation – and one of our most exciting growth engines as we move to build CBS All Access, CBSN and many other important initiatives in the digital space,” said CBS chairman and CEO Les Moonves.

In the new post, Lanzone will oversee all digital matters and ensure CBS’s digital strategies are coordinated across divisions.

Prior to joining National Amusements-owned CBS, Lanzone was at Clicker Media, which he founded and led as CEO. He was also chief executive of Ask.com (fka Ask Jeeves), which Electus and CollegeHumor backed IAC acquired in 2005.