WPP chief executive and advertising guru Sir Martin Sorrell is giving the keynote address at Natpe.
The conference and TV market will be held in Miami for the first time in January and Sorrell will talk to delegates about the TV and advertising businesses.
The 2011 edition of Natpe will be centred around the Fontainebleau resort. Organisers say that 60% of exhibition space has been sold thus far.
“We are honored to have Sir Martin Sorrell – a true leader in the modern media world – inaugurate NATPE’s return to Miami,” said NATPE CEO and president Rick Feldman. “Sir Martin has built one of the most extraordinary communications companies in the world and, at a time of rapid change, his comments about how to adapt to a new business environment should be of significant interest to attendees.”