DHX brings production units under common brand

Canada-based production and distribution group DHX Media has rebranded its various subsidiaries, unifying the various production units it has acquired under a single brand.

Producers Decode, Halifax Film and Studio B will now fall under the DHX Media brand. Distribution arm Decode Enterprises and consumer products division DHX Interactive will also fall under that label.

“As our divisions work increasingly in tandem across our slate of projects, it’s a natural next step for us to rebrand under a common name and present a unified brand to the global market,” said Steven DeNure, President and COO of DHX Media. “This renaming across all divisions will strengthen our combined identity, and allow us to be more effective and focused as we move into the next stage of growth.”