Social media


Facebook to demote videos to encourage ‘meaningful interactions’

Facebook is changing its news feed to focus more on “personal connections” in a move that will de-prioritise posts from businesses, brands and media. Announcing the decision in a post on the social network, Facebook CEO Mark Zuckerberg said that Facebook has always put friends and family at the core of the experience, but that […]

Médiamétrie launches French social TV ratings

French audience measurement company Médiamétrie has launched social TV ratings in France to gauge the audience and impact of programmes on social networks. The new service will analyse the nature and volume of interactions on Facebook and Twitter in order to enhance Médiamétrie‘s analysis of a show.  Each Tweet about a programme is indexed and assigned […]

NBC ‘social media crucial to future of network TV’

Extending flagship show brands to have a strong presence on social media is central to ensuring the future of broadcast TV, according to NBC Entertainment chairman Bob Greenblatt. Speaking at the NAB Show in Las Vegas, Greenblatt said that social media is key to bringing audiences back to network television in the US, adding that […]