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ProSieben, Scripps agree huge lifestyle deal

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ProSiebenSat.1 and Scripps Networks Interactive have agreed a 1,200-hour programming deal that will see a raft of SNI shows go out on the German broadcaster’s channels.

The deal covers factual, factual entertainment and lifestyle programming from SNI, which will air on branded blocks on the Sixx, ProSieben Maxx and Kabel Eins Doku nets in Germany.

The programming will start appearing on the digital channels from this spring and the programming deal runs for several years.

The blocks will be badged with SNI’s channel brands including HGTV, DIY Network, Food Network and Travel Channel, and the deal covers the linear rights as well those for online.

“Our exclusive partnership with one of the leading developers of lifestyle content is unique in the German TV market,’ said Katja Hofem, ProSiebenSat.1 management board member and the exec responsible for new channel development.

“Scripps Networks’ programming, centring on food, home and gardening, DIY and travel, is the perfect fit for our audiences, and will offer attractive new marketing environments for our advertising clients and our own commerce business.”

“The collaboration with ProSiebenSat.1 TV Deutschland significantly expands our growing international footprint in one of Europe’s most dynamic territories,” said Jim Samples, president, international, Scripps Networks Interactive. “The deal will bring our flagship lifestyle brands to a previously untapped audience.”

The Sixx channel will air brand new shows including HGTV’s Listed Sisters and Food Network’s Giada in Italy. ProSieben Maxx will air DIY-related programmes such as Treehouse Guys and Food Network show Guy’s Big Bite. Kabel Eins Doku will continue airing documentaries such as Mysteries at the Museum Mondays through Fridays, and also carry programming from Travel Channel.