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MIPTV 2014: Italian prince launches French formats prodco

Italian television personality Emanuele Filiberto di Savoia – the only male grandson of Italy’s last king – will be in Cannes to launch a formats production company.

Royal me UpFiliberto di Savoia will launch Royal Me Up Productions – a nod to his royal roots – after partnering with prolific French prodco Telfrance.

At MIPTV there will be an international launch of his new format, Pizzalicious, a daily cooking competition show in which a panel of three professional chefs, lead by Filiberto di Savoia, travel France in search of the best pizza. Each episode’s winner the challenges the incumbent champion in order to be crowned the ‘Pizza King or Queen’.

Filiberto di Savoia is the son of Vittorio Filiberto di Savoia, who is the current Prince of Naples. They are both members of the House of Savoy, which is considered one of the oldest royal families in the world.