Traditional TV viewing declining

Overall media consumption will increase around the world this year, but the average time spent watching TV via a traditional set will continue to decline, according to new research. Traditional TV viewing is still the major form of media consumption, but internet consumption in second is gaining ground, data from media agency ZenithOptimedia shows. Last […]

TV features heavily in top media firms list

Media agency ZenithOptimedia has ranked the world’s top media owners, with Disney, Comcast, Fox and CBS all in the top five. They sit after technology and serach giant Google, which takes the number one slot and has extended its lead in the position. “Google is now 136% bigger than the second-largest media owner [Disney], up […]

Ad spend rising, but Russia and China temper growth

Global ad spend will continue to grow in the next couple of years, but at a slower rate than previously expected, according to analysts. Media agency ZenithOptimedia measures worldwide ad sales and says that across all media , there will be 4.4% growth, taking the total to US$544 billion, in 2015. That will accelerate to […]

Strong ad growth forecast

The global advertising market will grow strongly through the rest of the year with television remaining the largest medium, new forecasts suggest. TV will account for 39.6% of the global ad revenue total of US$523 billion, according to media agency ZenithOptimedia’s latest forecasts. The predicted total is actually fractionally down on Zenith’s earlier forecast, with […]

TV advertising losing market share to internet

TV continues to take the largest share of TV advertising revenue by medium, but the proportion it commands has peaked because of the speed of growth in Internet advertising, according to media buyer ZenithOptimedia. ZenithOptimedia says that TV share of the overall advertising market peaked last year when it accounted for 39.6% of all ad […]

Global ad spend growing, but TV will plateau

Global advertising revenues will enjoy their strongest growth in a decade between 2013 and 2016 but the proportion accounted for by TV ads will level off, according to the latest forecasts. ZenithOptimedia forecasts that global ad spend growth will rise from 3.6% in 2013 to 5.3% in 2014. Growth will then increase to 5.8% in […]

Euro recovery drives positive ad revenue forecast

Europe’s economic recovery is spurring a global uptick in advertising revenues according to new research. ZenithOptimedia’s latest advertising expenditure projections mark the first time in over a year it has not downgraded its ad spend forecasts, which it said was a “promising sign of stability in the global ad market”. Globally and across all mediums […]

TV holds firm, but Euro ad spend recovery ‘postponed’

The expected recovery in advertising revenues across the eurozone will not materialise this year and there will be a sharper decline in ad spend than last year, according to new research. ZenithOptimedia tracks advertising spend around the world and had previously forecast a recovery in Europe this year. However, in its latest update it noted […]

TV advertising outlook brightens but UK, France and Canada slide

The mature markets of North America, Western Europe and Japan, which have been buffeted by tough economic conditions, will register advertising revenue growth this year while the rest of the world will post strong increases, according to the latest forecasts. Influential media house ZenithOptimedia’s latest report on the advertising market forecasts global advertising revenue growth […]