Ad revenues to grow despite uncertainty

The global advertising market will grow at decent rate in the next few years despite the uncertainty created by the UK Brexit vote and US election result. Media agency ZenithOptimedia made the bullish forecasts today. “We forecast global advertising expenditure to grow 4.4% in 2017, the same rate as we estimate for 2016,” it said. […]

Fox makes Brace of hires from Twitter

Fox Networks Group has moved a senior executive to lead its digital sales operation in the US, with a pair of execs from social platform Twitter hired to bolster the unit. Meredith Brace (pictured) has switched her senior VP, national sponsorship role at engagement ad firm true[X], which 21st Century Fox bought in 2015, for […]

Brexit fails to dampen TV ad revs

Global ad revenues are set to grow healthily this year, despite pre-Brexit fears that the UK’s decision to leave the EU would have a negative impact. There has been a ‘mild weakening’ in the UK, but no widespread cuts to advertising budgets, a report has found. Media agency ZenithOptimedia tracks ad spend and publishes global […]

Mobile taking over for online video

Mobile devices will become the main platform for online video viewing this year, according to new research. Media agency ZenithOptimedia measures activity across 57 international markets, and says that through 2016, consumers will spend an average of 19.7 minutes watching online video on their mobile devices, compared with 16 minutes via desktops and connected TVs. […]

Traditional TV viewing ‘on the decline’

The average amount of time people spend watching TV on a TV set will decline this year, as consumers devote more time to mobile internet consumption, according to new research. TV remains the world’s most popular media medium and, media agency ZenithOptimedia says, accounted for 41% of all media consumption in 2015. That proportion is […]

Brexit ‘poses £1bn threat’ to UK ads

Exiting the European Union could cost the UK £1 billion (US$1.5 billion) in lost advertising revenues, according to data from media agency ZenithOptimedia. It said that while the short term effect would be minimal, ‘Brexit’ could cost the UK £70 million in advertising spend growth annually, equating to £1 billion by 2030. It did not […]

Google pulls away from Disney as largest media owner

Google remains the biggest media owner in the world and has extended its lead over second-placed Disney in the latest rankings. ZenithOptimedia compiles the roster of the world’s top media owners and issued its latest findings this morning. Google holding company Alphabet was the clear leader, ahead of Walt Disney. The internet giant was 136% […]

Internet advertising ‘to overtake TV’

Television will fall away as the dominant advertising medium in 2018 with the internet becoming the single largest category, according to media buying agency ZenithOptimedia. TV will account for 38% of all ad-spend in 2015, from a 2012 peak of 39.7%, but that will drop to 34.8% by 2018. TV will remain, however, a powerful […]

Online TV will ‘overtake linear’ in 2016

Linear TV viewing around the world will peak this year and online viewing will take over from 2016, according to a new research from ZenithOptimedia. There has been a sharp uptick in the amount of time people spend consuming online video in 2015, with Zenith forecasting a full-year, year-on-year, increase of 23.3%. “ZenithOptimedia predicts that […]

Internet advertising overtaking TV

Internet ad spend is eclipsing that of traditional TV in an increasing number of key international markets. Media agency ZenithOptimedia monitors ad spend across all media around the world. It said this morning that the internet will be the dominant medium in 12 key markets in 2017 and will globally generate more ad revenue than […]