YouTube Originals

YouTube Originals on the hunt for education-focused programming

YouTube is taking an education-focused approach to originals and leaning into “self-motivated learning” on the service, according to head of originals for EMEA Luke Hyams. Speaking at the Edinburgh TV Festival, which kicked off today (21 August), Hyams said: “YouTube is a place for curiosity. It is a place where if I want to know […]

YouTube poaches MTV programming chief

MTV’s president of programming in the US, Susanne Daniels, is set to join YouTube to lead the video site’s original content efforts, according to stateside reports. Daniels will become vice-president, YouTube Originals, managing the Google-owned site’s original content pipeline and oversee production. She will report to YouTube’s head of content and business operations, Robert Kyncl. […]

Google plots YouTube video subscriptions

Google is looking to launch subscription options for video site YouTube in a bid to boost revenues, the company has confirmed. The news follows a Financial Times report, which claimed that the new pay options could roll out as early as this week and would allow viewers to pay from US$1.99 per month, per channel. […]