Exclusive: ITVS strikes Whip Media deal as part of AVOD & FAST push
ITV Studios (ITVS) has struck a deal with Whip Media that will enable the distributor to track the performance of its content, in particular across its growing FAST channels operation. The Love Island and I’m A Celebrity distributor will use Whip’s platform to provide analytics for its shows and data that will inform content acquisition and programming decisions. The […]