ITV Studios (ITVS) has struck a deal with Whip Media that will enable the distributor to track the performance of its content, in particular across its growing FAST channels operation. The Love Island and I’m A Celebrity distributor will use Whip’s platform to provide analytics for its shows and data that will inform content acquisition and programming decisions. The […]
Alisa Joseph, SVP of strategy and business development at US-based licensing & data firm Whip Media, looks back on NEM Dubrovnik and what the conference can tell us about content, data and the growth of AVOD services. When it comes to work trips, it doesn’t get much better than NEM Dubrovnik. For one thing, it’s […]
Ahead of MIPTV, Whip Media’s GM & EVP Shery Brennan tells TBI about the commercial launch of the Whip Media Exchange, a global licensing and research platform. As the international television industry soon returns in-person to Cannes, Brennan talks about how bringing consumer insights and predictive analytics into the licensing decision-making process can help meet […]
American TV shows have long been the dominant global force on the content front, but demand from viewers around the world is now shifting. Streamers have provided the catalyst for much of this, with subscribers becoming more open to shows from outside the US. Interest in local programming is soaring, but viewers are also looking […]
