Wared Segar


CBS taps Parrot Analytics for audience demand data

LA-based data firm Parrot Analytics has signed a deal with CBS Studios International to provide them with real time audience demand data and analysis. The partnership will ‘provide CBS Studios International with timely and actionable data to gauge audience demand for specific content.’ Parrot says it has developed the world’s only cross-platform measurement and analysis […]

A+E agrees data deal with Parrot Analytics

A+E Networks has partnered with Parrot Analytics to get data on country-specific audience interest in specific TV content. The multi-year agreement will provide A+E with information relating to several of its channels – including History, FYI, Lifetime and Viceland. “Our international business is on an impressive growth trajectory,” said A+E Networks’ president of international and digital […]

How popular is your content… really?

Wared Seger, CEO and co-founder, Parrot Analytics Before the advent of writing, it was storytelling that connected, educated and entertained people of all ages and backgrounds. Yet it is unfortunate that one of the world’s oldest relationships has lost much of its romance. While the internet has facilitated an unprecedented ability for content creators to […]