Warc


WARC: linear TV still ‘by far’ the top display ad medium

Linear and catch-up TV remains “by far the top medium” for global display advertising spend, despite decreasing viewing times, according to WARC’s latest Global Ad Trends report. The research claims that linear TV attracted more than US$140 billion in ad investment in 2018 across 12 key markets – more than double that of mobile internet […]

VOD boosts UK TV revenues

TV advertising spend in the UK reached a new high of £5.3 billion (US$6.8 billion) in the UK last year, bolstered by a 12.6% growth in video-on-demand revenue. This is according to figures released by advertising trade body the Advertising Association/WARC, which said that TV’s share of overall ad spend in the UK has held […]

Netflix drives VOD boom in Australia

Use of VOD and SVOD in Australia will increase sharply with Netflix spurring much of the growth, according to new research. By the end of the year two thirds of Australians over 16 who have an internet connection will be accessing VOD services. Nielsen says 67% will be watching OTT video by end-2016, compared with […]

UK television ad spend tops £4bn

TV advertising spend in the UK grew 5.6% year-on-year in the first quarter of 2013, beating expectations as Britain’s “advertising bounce-back” continued. According to a report by the Advertising Association and marketing information service Warc, overall ad spend increased by 2.4% in Q1 to £4.14 billion (US$6.17 billion). Of this, £1.1 billion was spent on […]