Inside the rise of Pluto TV: “This is not Viacom Direct”
Pluto TV was thusly named because of the AVOD platform’s perceived underdog status in a galaxy of SVODs. Now, with the multi-billion-dollar backing of ViacomCBS, its universe is fast expanding – but it vows not to become Viacom Now. When it launched in 2013, Pluto TV was doing virtually the opposite of most major content […]