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New Walking Dead beats Olympics with massive numbers

The return of The Walking Dead delivered almost 16 million viewers for cable net AMC, beating broadcast network NBC’s coverage of the Sochi Winter Olympics. The zombie series has helped redefine cable ratings, consistently delivering huge numbers. The opening installment of the second part of the fourth season sent out on Sunday in a 9pm […]

Twitter says TV tweeters make better viewers

Twitter users recall TV advertisements at a far greater rate than non-users, according to an upcoming study from the social media platform. Jean-Philippe Maheu, managing director, global brand strategy at Twitter said the new research shows that users of the social network who tweet while watching TV are much more likely than non-Twitter users to […]

Yahoo launching series based on spoof Queen Twitter feed

Yahoo UK is launching Yes Ma’am, a new short form animated series based on the @Queen_UK Twitter feed. The spoof feed, purporting to be written by the reigning UK monarch, launched in May 2010 and has over a million followers. Yahoo has ordered a six-part short form series based on the feed with the first […]

BBC signs international news partnership with Twitter

BBC Global News has agreed a new partnership with Twitter to post and promote videos on the social network. The BBC said the agreement was the first Twitter Amplify promotion platform deal with a global news broadcaster. BBC Global News will provide social-themed in-Tweet video clips that it says will “complement its global newsgathering operation.” […]

Twitter buys social TV analytics company Trendrr

Twitter has acquired social TV analytics firm Trendrr, in a deal that the latter said would allow it to “realise bigger opportunities” and drive better experiences for users, media and marketers. In a blog post announcing the deal, Trendrr CEO Mark Ghuneim said that Twitter will use its real-time Twitter engagement platform, Curatorr, to work […]

Liberty Global launches Horizon TV in Ireland

Liberty Global has launched its next generation Horizon TV set-top service in Ireland, enabled by a half billion Euro investment in fibre-powered broadband by its European division UPC. Liberty’s Irish operator UPC Ireland launched the set-top box yesterday, which allows users to record up to four programmes simultaneously while watching a fifth, and to access […]

Sharknado drops into Space in Canada

Buzzy TV movie Sharknado has followed up its success in the US by delivering 300,000 viewers on Canadian cable channel Space. The audience numbers for the film, which went out last Friday, made it the top entertainment show on cable for the day overall and in the key 18-to-49 demo. Space will repeat the film […]

BBC America inks Twitter deal

BBC America has signed a deal with Twitter to offer branded videos on the site, tied-in with its entertainment series. Announcing the agreement on Twitter, BBC America, which is the US home to many popular BBC shows like Top Gear and Doctor Who said that through the deal it would offer the first “in-Tweet branded […]

Rights.tv hires Jane Hyndman

Content rights specialists Rights.tv has hired Jane Hyndman. The former etv and Europe Movieco Partners (Disney and Sony), will advise clients on their use of apps and social media including games on Facebook and Twitter. The company, which advises companies across the TV and film and wider media industry, also announced that it will open […]

Nielsen partners with Twitter for TV ratings

Twitter and media measurement company Nielsen are creating a ratings system based on the amount of Twitter conversation around TV shows. The Nielsen Twitter TV Rating will deliver a syndicated-standard metric around the reach of TV conversation on Twitter. Nielsen said the system aims to give TV networks and advertisers real-time metrics to help them […]