Twitter


‘Facebook and Twitter vie for live TV rights’

Facebook and Twitter are vying for rights to stream live television through their respective services, according to a New York Post report. Citing sources familiar with the situation, the paper said that both companies have approached programmers about rights deals and are keen to up their live-streamed video output. Facebook has reportedly held talks with […]

Under the bonnet of the new Top Gear

Top Gear is the biggest factual TV show in the world, and one of the biggest earners for BBC Worldwide. So UK pubcaster the BBC and its commercial arm had good cause to be concerned when its star presenter Jeremy Clarkson hit one of the production team, starting a chain of events that saw him […]

Twitter to up video focus

Twitter has revealed that it has “a lot more coming on the mobile video front” as the firm said that it now logs more than 1.5 billion Vine loops a day for its short video service. Speaking on the firm’s fourth quarter earnings call, Twitter CEO Dick Costolo said that the launch last week of […]

Walking Dead feasts on social media

The Walking Dead generated more Tweets and had a larger audience on Twitter than any other show in the US in 2014, according to Nielsen. The research firm said that an average of 4.9 million people saw at least one Tweet about each new episode of the programme, and that people sent an average of […]

Twitter Amplified – a new distribution model

It is just over a year ago that Twitter launched its Amplify initiative for content owners and brands. But while all the major US TV networks have now signed up and major European broadcasters are now following suit, awareness and understanding across the industry is still limited. So how does it work and what are […]

Nielsen adds demographics to Twitter coverage

Nielsen has launched a new service measuring Twitter TV demographics across 250 US channels. The service gives Nielsen customers age and demographic information for Twitter users writing about TV and Nielsen said that it has already cast new light on the Twitter and TV audience. Key findings include that the Twitter/TV audience spans both genders […]

Italian channels spin Endemol DJ format

Italian pay TV channel Sky Uno and free-to-air counterpart Cielo have commissioned an eight-part DJ format hailing from Endemol. TOP DJ will comprise a nationwide search for Italy’ best disc jockey through live club performances at venues packed with fans and celebrity guests. The winner, decided by veteran Italian DJs, will get a contract with […]

Fox says Twitter can drive viewing and ad revenues

US broadcast network Fox has commissioned research that has found that Twitter is driving users to new programmes and also to acting as a successful call to action for brands. The US study was co-commissioned by Fox and the Advertising Research Foundation and conducted by db5. It found that 77% of Twitter users that recalled […]

The case of Midsomer Murders’ social media push

Long-running detective series Midsomer Murders is a classic whodunit, a classic British export – even the Government cites it as an amusing reflection of our society for overseas audiences. The drama, produced by Bentley Productions for ITV, recently celebrated its hundredth episode – and a concerted effort has been made to keep this centurion on […]

Twitter flying in for MIPTV keynote

Twitter’s chief media scientist Deb Roy will give a keynote address at MIPTV in April. Roy will speak on the Tuesday of the international TV market and will talk about what he refers to as the “social soundtrack for TV” that Twitter can provide and how the social networking platform can increase the impact of […]