Twitter


EE launches ‘Watch with Twitter’

EE has become the first TV platform in the UK to partner with Twitter to let users see which television programmes are trending on the social network. The launch of ‘Watch with Twitter’ lets EE customers discover and watch the most talked-about programmes in real time using data provided by Twitter UK. Up to five […]

Disney quiet on Netflix, but trumpets D2C

The Walt Disney Company CEO Bob Iger has sidestepped speculation around a potential move for SVOD giant Netflix, but admitted direct-to-consumer models were creating “really interesting opportunities”. Disney was linked to a multi-billion dollar deal for Netflix last month, leading to intense speculation about a takeover. Questioned directly about interest in Netflix and social media […]

Fox makes Brace of hires from Twitter

Fox Networks Group has moved a senior executive to lead its digital sales operation in the US, with a pair of execs from social platform Twitter hired to bolster the unit. Meredith Brace (pictured) has switched her senior VP, national sponsorship role at engagement ad firm true[X], which 21st Century Fox bought in 2015, for […]

Periscope launches live curated channels

Twitter’s live video service, Periscope, has introduced curated video channels to highlight “interesting topics, ideas, and events”. Channels will be categorised according to the conversation that surrounds them and will range from breaking or developing events to enduring topics. Periscope said that featured channels such as the Presidential debates, New York Fashion Week and the […]

Disney ‘prepares Twitter bid’

The Walt Disney Company is reportedly eyeing a deal to buy social media platform Twitter. According to Bloomberg, the Mouse House sees Twitter as a key video distribution platform, and as such has hired the Bank of America to evaluate a deal. Twitter founder and CEO Jack Dorsey is the board of Disney, meaning the […]

Kirstine Stewart leaves Twitter

High-profile Canadian media exec Kirstine Stewart is leaving her role as vice president, media, at Twitter. Stewart is well-known in Canadian and international TV circles having run programming at Canadian pubcaster the CBC. Prior to that she was at one-time Canadian media giant Alliance Atlantis, and at Hallmark in the US. She joined Twitter three […]

Bloomberg agrees Twitter streaming deal

Bloomberg Media has signed a live streaming partnership with Twitter to broadcast select Bloomberg TV programmes on the social network. Announcing the deal, Bloomberg said that extending its reach to Twitter’s global audience of more than 800 million people marks an extension of its existing digital video strategy. The streaming deal covers programmes including: flagship […]

‘Mobile video revenues to hit $25bn’

Worldwide mobile video revenues will reach US$25 billion by 2021, driven by advertisers trying to reach smartphone and tablet users, according to Strategy Analytics. The research firm’s ‘Global Mobile Video Forecast: 2010-2021’ report claims that the number of people accessing video via mobile devices will more than double to 2 billion by the end of […]

Comedy Central poaches Gleam short-form expert

Pay TV channel Comedy Central UK is to push heavily into short-form video after hiring Claire McArdle from social talent agency Gleam Futures. McArdle will be VP, Comedy Central International Studios, based out of London and reporting to Comedy Central and MTV UK managing director Jill Offman. She will commission digital originals, focusing on identifying […]

Game of Thrones leads Walking Dead on Twitter

Game of Thrones (top) generated the most Tweets globally among 16 of the World’s most popular TV shows last year, with 16.646 million Tweets, according to research commissioned by UK electronics retailer Currys/PC World. Game of Thrones Tweets generated 133 billion potential total impressions, according to the survey. The Walking Dead (right) came second in […]