Treasure Box Japan


Japanese b’casters team for MIPTV Treasures

Eight Japanese broadcasters are once again joining forces to jointly launch new shows and formats at MIPTV under the Treasure Box Japan (TBJ) initiative. TBJ comprises NHK, NEP, Nippon, TV Asahi, TBS, TV Tokyo, Fuji and YTV, and the group is jointly coming to market for the seventh time. “While Japanese formats were selling ever […]

MIPTV News: Japanese Treasure Box opening again at MIPTV

Japan’s leading free-to-air broadcasters will launch a raft of new formats at MIPTV under the Treasure Box Japan banner. Backed by the Japanese government, the group embarked on a formats push at MIPCOM and will follow that up and introduce a range of new content in Cannes later this month. Treasure Box Japan comprises public […]

East meets West as Japan opens its Treasure Box

The double whammy effect of not importing formats and lengthy primetimes filled with original shows means Japanese broadcasters are prolific producers of entertainment series. Takeshi’s Castle, Dragon’s Den, America’s Funniest Home Videos and Iron Chef are huge properties that originated in Japan, but the number of hit international formats is small in proportion to the […]