Tom Ryan


Pluto TV bolsters UK offering with four seasonal channels

Pluto TV has bolstered its UK offering with four seasonal channels. The Viacom-owned AVOD platform is launching Pluto TV Christmas, Fireplace, Holiday Lights and Pluto TV Mistletoe on all OTT devices and app stores. While Pluto TV Christmas will feature family-friendly movies and specials, including family comedy Christmas in Wonderland, film classic Scrooge, Cat in […]

Viacom’s Pluto TV grows monthly active users to 20m

Viacom’s Pluto TV has grown its monthly active users to around 20m – a growth of nearly 70% this calendar year. In a Q4 earnings call, Viacom boss Bob Bakish said the business’s “focus on an investment” in the AVOD platform was evident, with 43 new channels launched this past quarter, including 24 Viacom-branded channels. […]

Inside the rise of Pluto TV: “This is not Viacom Direct”

Pluto TV was thusly named because of the AVOD platform’s perceived underdog status in a galaxy of SVODs. Now, with the multi-billion-dollar backing of ViacomCBS, its universe is fast expanding – but it vows not to become Viacom Now.  When it launched in 2013, Pluto TV was doing virtually the opposite of most major content […]

Pluto TV delivers for Viacom as user base grows by 50%

Viacom’s AVOD business Pluto TV saw its monthly user base rise by 50% between Viacom’s acquisition of the business in January and the end of July, ending that month with 18m active users. News of Pluto’s progress was revealed as Viacom posted solid fiscal Q3 numbers on the back of a recovery in its domestic […]

ProSiebenSat.1, Scripps invest in Pluto OTT

Over-the-top video service Pluto TV has raised US$30 million in a funding round led by ProSiebenSat.1 Group, which also included participation from Scripps Networks Interactive. In a statement, ProSiebenSat.1 said that it invested a “high seven-figure sum” in the Los Angeles-based business, making it the largest strategic shareholder in Pluto TV with an approximate 14% stake. […]