TiVo Research and Analytics

Netflix ‘not cannibalising traditional TV’, says TiVo study

Over-the-top video service Netflix is not cannibalising traditional TV viewing, according to a new study by DVR maker TiVo. The research, carried out by TiVo’s Research and Analytics subsidiary, found that there was “no significant difference in the amount of traditional TV viewing” between Netflix and non-Netflix households in the US, with neither group differing […]