TikTok


Netflix approached to acquire TikTok in US, report suggests

Netflix has reportedly been approached to buy the US operations of TikTok, becoming one of a long string of US-based companies linked with the embattled social media app. Earlier this month, president Donald Trump announced that the app – which has seen a number of security concerns surrounding the data practices of Chinese parent company […]

TBI Weekly: What does TikTok’s first reality show mean for TV?

ELF Cosmetics might not be on the tip of your tongue when it comes to discussing the latest developments in TV land, but perhaps it should be. There again, TikTok might not be seen as the place to break a new format, but perhaps it also should be. Earlier this week, the social media darling/danger […]

TikTok expands European presence by hiring chief for German operations

Social media video giant TikTok is expanding its presence in Europe by appointing a new chief to oversee operations in Germany. Tobias Henning will become the company’s first general manager in the country from October and reports into Rich Waterworth, TikTok’s European chief. He joins from publishing group Axel Springer, where he oversaw digital operations […]

Wheelhouse Group partners with TikTok influencers Hype House

US production and investment outfit The Wheelhouse Group has partnered with TikTok “influencer collective” Hype House and its first project will be to develop and produce a new docuseries about the social media stars for the short-form platform. The Hype Life will take viewers inside the content-creator group Hype House’s communal LA mansion and provide […]

TikTok launches US-focused $200m fund to pay creators

Social media superstar TikTok has launched a $200m creators fund, designed to support those aiming to make a living through the app. The Creator Fund will pay US creators for content they put onto the service, but details of the size of payments and how many producers would receive the money have not been released. […]

TBI Weekly: Five reasons why TikTok is the one to watch

It has been a busy week for social media darling TikTok, which has become the video app of choice for hundreds of millions of users around the world during lockdown and has now secured the services of Disney+ chief Kevin Mayer to take it to new – unknown – heights. Here, TBI delves a little […]

Exclusive: TikTok hires former NBCU, Fremantle exec for European partnerships

Social media sensation TikTok has hired former NBCUniversal (NBCU) and Fremantle exec Dominic Burns to manage its partnerships across Europe. Burns, who is based out of London, becomes senior manager for the mobile video platform’s growing EU Content Partnerships team and will report to Harish Sarma, who leads the Global Content Partnerships division. TBI understands […]

Disney’s Kevin Mayer departs Mouse House to become TikTok CEO

Kevin Mayer, Disney’s head of direct-to-consumer and international team, is stepping down to become COO of Chinese tech firm ByteDance and CEO of its mobile video platform TikTok. Mayer led the team since its founding in 2018, during which time he oversaw the launches of Disney+, ESPN+ and the integration of Hulu. During his tenure […]

The case for TV and TikTok

TikTok has become one of the most talked-about social media launches of recent years, but producers and broadcasters are still in the dark on how best to navigate it. Manori Ravindran explores the do’s and don’ts for those working with one of the world’s fastest growing apps There’s a justifiable level of bewilderment about one […]