TBI Weekly: Five reasons why TikTok is the one to watch

It has been a busy week for social media darling TikTok, which has become the video app of choice for hundreds of millions of users around the world during lockdown and has now secured the services of Disney+ chief Kevin Mayer to take it to new – unknown – heights. Here, TBI delves a little […]

Exclusive: TikTok hires former NBCU, Fremantle exec for European partnerships

Social media sensation TikTok has hired former NBCUniversal (NBCU) and Fremantle exec Dominic Burns to manage its partnerships across Europe. Burns, who is based out of London, becomes senior manager for the mobile video platform’s growing EU Content Partnerships team and will report to Harish Sarma, who leads the Global Content Partnerships division. TBI understands […]

Disney’s Kevin Mayer departs Mouse House to become TikTok CEO

Kevin Mayer, Disney’s head of direct-to-consumer and international team, is stepping down to become COO of Chinese tech firm ByteDance and CEO of its mobile video platform TikTok. Mayer led the team since its founding in 2018, during which time he oversaw the launches of Disney+, ESPN+ and the integration of Hulu. During his tenure […]

The case for TV and TikTok

TikTok has become one of the most talked-about social media launches of recent years, but producers and broadcasters are still in the dark on how best to navigate it. Manori Ravindran explores the do’s and don’ts for those working with one of the world’s fastest growing apps There’s a justifiable level of bewilderment about one […]