TBI Tech & Analysis: Diving into advertising’s effect on content in 2023

Advertising has become a key source of revenue as streamers look to fight subscriber fatigue, but what does 2023 have in store and what are the key trends? Omdia’s Matthew Bailey explains the story so far and picks out how content owners can benefit. Digital’s march on advertising revenue has continued largely unabated over the […]

TBI Weekly: Five key takeaways from the Media & Entertainment Leaders Summit

From TikTok overtaking the advertising revenue of Meta and YouTube combined, to Vice’s expansion in FAST and a call for clarity over the future of UK pubcasters from Banijay’s Patrick Holland, this week’s Media & Entertainment Leaders Summit (MELS) provided numerous talking points. TBI reflects on five key stories. The week kicked off with news […]

Exclusive: TikTok ad revenue to eclipse Meta & YouTube combined by 2027

Social media giant TikTok will attract more than two thirds of online video advertising revenue by 2027, more than both Meta and YouTube combined. The findings, which were revealed today by research powerhouse Omdia at the Media & Entertainment Leaders Summit (MELS) here in London, showed that 37% of all online video ads would come […]

ITV, TikTok, Sky Studios, Banijay & DAZN join Media & Entertainment Leaders Summit

The Media & Entertainment Leaders Summit is fast approaching! This brand new event will give key industry decision makers a platform to discuss and share their experience, knowledge and ideas on topics such as FAST channels, sports, live-streaming, production, TV-as-an-app and super-aggregation. An impressive line-up of speakers has now been unveiled for the event, which […]

Exclusive: TikTok overtakes Netflix as most popular app with under 35s in US

  TikTok has leapfrogged Netflix to become the second most popular app in the US, with only YouTube retaining the crown for under 35s viewing, according to new research from Omdia. The findings, which come from Omdia’s latest consumer survey, show that TikTok remains heavily skewed by age and occupies sixth place for those aged 35 and […]

Kazakhstan’s JKS Entertainment & 1ON Studios partner for TikTok star-led YA drama

Kazakhstan-based JKS Entertainment and 1ON Studios have partnered to co-produce Target, a new YA mystery drama series featuring leading local TikTok stars. The 8 x 30-minute series follows the story of high school senior Mark and his friends, who attend Alma, an elite private school. When Mark first starts receiving mysterious targeted messages on his […]

Exclusive: CBC Kids on how old media is playing catch-up to the TikTok generation

Working with platforms like TikTok is essential to engaging with the hard-to-reach teen and tween audience “in their own language”, says CBC Kids exec Marie McCann. Talking to TBI, McCann, senior director of children’s content at the Canadian pubcaster’s kids & family arm, revealed that the recent revival of teen brand Street Cents as a […]

Kids round-up: Disney+ seeks ‘The Muppets Mayhem’; CBC revives ‘Street Cents’ on TikTok; Latoya Raveneau inks Disney deal

Disney+ seeks ‘The Muppets Mayhem’ Disney+ has commissioned The Muppets Mayhem, a new comedy series following iconic Muppet band The Electric Mayhem as they record their first album. The Disney Branded Television series is produced by ABC Signature and The Muppets Studio. The series was developed and written by Adam F. Goldberg, Bill Barretta and […]

TikTok & Fox’s Tubi link up for millennial reunion show

Fox-owned AVOD streamer Tubi has linked ups with TikTok on a live ‘reunion special’ trivia show featuring 1990s/00s stars such as Paris Hilton and Marlon Wayans. The hour-long programme will debut on the social media service on 30 June and is being hosted by TikTok creator Brittany Broski. It will bring together “fan favourite” stars […]

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