Thinkbox


Thinkbox: live TV still accounts for 56% of UK viewing

Live TV still accounts for 56% of all video watched by the UK, amounting to some two hours and 38 minutes a day, according to a new Thinkbox research. ‘The Age of Television’ study, which was commissioned by Thinkbox and conducted by research firm MTM, said that despite the variety of ways that people access […]

BBC Three behind most-watched show on iPlayer

The BBC’s youth skewing, online-only network, BBC Three, has produced the most requested show of the year so far on the BBC iPlayer, according to the corporation. With three million requests, British drama Thirteen (pictured) is the most requested show on BBC iPlayer so far in 2016, while seven of the top 20 most-request shows […]

Rival channels ‘up after BBC Three online move’

Commercial TV viewing on television sets was up in the in the UK in the first half of 2016 thanks in part to BBC Three’s move from linear to online, according to new research by Thinkbox. The marketing body for commercial TV in the UK said that it is likely that the closure of BBC Three’s […]

Young adult appetite for TV drops in UK

TV viewing time among people aged 16 to 24 dropped 7% year-on-year in 2015, though television still remains “by far the most popular form of video” for this age group, according to Thinkbox. The marketing body for commercial TV in the UK said that 16-24s watched an average of two hours, 24 minutes a day […]

UK TV ad spend tops £5bn, driven by SVOD, online

TV advertising spend in the UK reached a record high of £5.27 billion (US$7.43 billion) last year, driven by spend by online companies such as Netflix, according to new research by Thinkbox. The UK marketing body for commercial TV said that full year figure was up 7.4% from 2014 and marks the sixth consecutive year […]

Thinkbox: Linear TV dominates UK viewing habits

A massive 98.5% of UK TV viewing was done on a traditional TV set last year, with viewing on devices such as tablets, smartphones and PCs accounting for only the remaining 1.5%, according to new stats. The research, by UK commercial TV marketing body Thinkbox and linear TV measurement firm BARB, claimed that the viewing […]

Tess Alps steps back from Thinkbox CEO role

Thinkbox, the marketing body for commercial television in the UK, has promoted managing director Lindsey Clay to CEO, with current chief executive Tess Alps to step back into a non-executive chairman role. The changes come into effect from January 1, 2014, with Jeremy Tester, director of brand strategy at Sky Media, to also come in […]

UK viewers watch four hours of TV a day

New data reveals that viewers in the UK watched an average of four hours, one minute a day of linear TV on a TV set. The total falls slightly below the record set in 2011, but viewing on devices other than a TV set increased. Ratings organisation BARB measured the overall viewing times and Thinkbox, […]