The Diffusion Group


OTT services to boom in Latin America

Over-the-top video services like Netflix will account for 25% of Latin American video consumption in 2025, according to new research. The Diffusion Group’s El Futuro de TV – OTT Video in Latin America, 2015-2025 report claims that by 2025 OTT will also generate US$8 billion in annual revenue in the region. “Latin America is an […]

Netflix streaming increases 350%

The volume of Netflix video streaming has increased by 350% in the last 10 quarters, according to new stats from The Diffusion Group. Netflix is fiercely protective of its viewing data and never releases any information about traffic or views. However, the new research claims that the domestic and international volume of traffic has grown […]

15% of US broadband users will soon ‘cut the cord’

Some 15% of US broadband users that subscribe to a legacy cable, satellite or telco pay TV service are “to varying degrees” likely to cancel their service in the next six months, according to new research. The Diffusion Group (DFG) study into cord cutting claims that though the US incumbent pay TV operators had a […]

Broadband TV users ‘more likely to cut the cord’

Adult broadband users with a smart TV are twice as likely as those with non-connected TVs to cancel their current pay-TV service, according to a new report from The Diffusion Group. The US study said that 8.8% of connected-TV users, versus just 3.5% of non-smart TV owners, said they were “highly inclined” to cancel their […]