The Diffusion Group

NBCU has ‘best US skinny bundle’ networks

NBCUniversal networks were the group of channels that most US viewers would choose if they had to select package of five channels groups for a ‘skinny TV plan’, according to The Diffusion Group. The research firm found that the ‘big-four’ broadcast network groups occupied the top five slots when viewers were asked which they would […]

TDG: ‘Big three’ SVOD players to plough annual $10bn into originals

The ‘big three’ SVOD players – Amazon, Netflix and Hulu – will triple the amount they invest in originals to US$10 billion annually by 2022, according to The Diffusion Group (TDG). The forecast is good news for customers, with many polled in the TDG research pointing to original content as they key reason they subscribe. […]

VR and AR set for record growth but ‘not ready for primetime’

US research firm The Diffusion Group (TDG) has published TV and video projections for the coming year, in which it sounded a note of caution about the near-term prospects of VR. TDG said its consistent view is that VR will “take a long time to gestate among gamers and other early adopters before it’s ready […]

US legacy pay TV services ‘to lose 26% of subs by 2030’

US pay TV providers will lose 26% of their legacy subscriber base by 2030 amid growing competition from virtual pay TV providers, according to The Diffusion Group (TDG). The research and advisory firm said it expects legacy multichannel video programming distributors (MVPDs) to experience “considerable subscriber losses” in the coming years. TDG tips legacy pay […]

‘Over 50% of US millennials binge-watch daily’

More than half of US millennial broadband users binge watch content on a daily basis, according to The Diffusion Group (TDG). The research firm said that 58% of 18-34 year-olds binge daily while 86% of all adult broadband users binge view “at least occasionally”. Frequency of bingeing is “strongly correlated with the viewer’s age”, according […]

Most Hulu users prefer SVOD – research

Two-thirds of Hulu users who also subscribe to a traditional pay TV service said that they’d choose SVOD over pay TV if they were forced to pick one, according to TDG research. The Diffusion Group (TDG) found that 67.3% of Hulu users that also subscribe to legacy pay TV would choose their subscription streaming service, […]

TDG: 65% of 18-24s prefer SVOD to pay TV

Almost two thirds of US broadband users aged 18-24 would choose SVOD over traditional pay TV if they were forced to pick one, according to new research. The Diffusion Group (TDG) study found that 65.4% of 18-24s and 53.7% of 25-34 year-olds would opt for services like Netflix and Hulu over legacy pay TV services. […]

US ‘cord nils’ figure almost triples in five years

The number of US broadband households that do not subscribe to traditional pay TV services has almost tripled in the past five years, according to new research. The Diffusion Group (TDG) study claims that the number of ‘cord nils’ – US broadband homes that make zero use of services from cable, satellite, or telco-TV providers […]

Over 40% of TV time is now OTT

Video streaming has “fundamentally changed” the TV industry’s competitive landscape, with 42% of TV time now dedicated to watching over-the-top services, according to new research. Adobe and The Diffusion Group research say more than two-fifths of viewing time is now spent with either subscription, transactional, or free streaming video services. Of this OTT viewing time, […]

Half of US pay TV users now watch Netflix

Netflix streaming among pay TV users in the US has climbed from 36% in 2012 to 49% in 2015, according to new research by The Diffusion Group. The study claims that at the same time, the use of legacy pay-TV services among Netflix users has declined by just three percentage points in the last three years, […]