TAPE Consultancy


Eurodata unveils four-screen viewing figures

Eurodata TV Worldwide has used the MIPTV event in France to reveal some of the results of its first four-screen aggregated measurement initiative. The audience measurement highlighted the differences in viewing patterns in two European markets: France and the Netherlands. In France, last December, one in five watched TV online, while in the Netherlands, the […]

Mediametrie buys majority of TAPE

France-based Médiamétrie / EurodataTV Worldwide has acquired a majority stake in UK formats specialist TAPE Consultancy. Eurodata has taken a 52% stake in TAPE, with the latter’s managing directors, John Peek and Paul Youngbluth, retaining the other 48%. Médiamétrie is a globally-focused programming trends specialist, while TAPE offers TV companies insight into the strategies of […]