Sunny Xiangyang Zhu


Content costs up as Youku Tudou preps originals

Programming costs at Chinese on-demand platform Youku Tudou have risen 11% as the firm gears up its original TV drama and digital content division Heyi Studios. Spend on programming was RMB602.9 million (US$97.2 million) in the fourth quarter of 2014, representing 48% of net revenues as compared to 39% for the same period a year before. This comes […]

Youku Tudou content boss to open ATF

Sunny Xiangyang Zhu, chief content officer at China’s equivalent of YouTube, will give the opening keynote at this year’s Asia Television Forum. Zhu was upped to content boss earlier this year and heads up all of Youku Tudou’s acquisition, licensing and production efforts. In his ATF address, which has the title ‘Changing The Future of […]