Snapchat


NBCU pumps $500m into Snapchat IPO

NBCUniversal has invested US$500 million in Snapchat’s IPO last week as the latest phase of its ongoing investment in digital media assets. The Comcast-owned broadcast and studio outfit confirmed the purchase after it was reported by NBC-owned CNBC. According to the news outlet, Snap’s stock allocation to NBCUniversal seemed to be the only one made […]

Snapchat users love comedy and sport, shun docs

Snapchat allows content companies to reach young viewers in a way that other social and video platforms cannot do with comedy, horror and sport among the key programming genres. New research from Ampere Analysis shows that Snapchat delivers a young audience that want to engage with content on mobile devices. It is better at reaching […]

Discovery and Snapchat seal social deal

Discovery is to provide premium short-form video content exclusively for US users of social media platform Snapchat. Under the terms of the deal, Discovery and Snapchat will collaborate to produce new series created specifically for Snapchat’s mobile-centric audience as well as shows inspired by existing Discovery titles including Shark Week and Mythbusters. The shows are […]

BBC and Snapchat team for Planet Earth II

BBC Worldwide will launch exclusive Planet Earth II content on Snapchat a day ahead of its linear airing. Worldwide, the commercial arm of the BBC, has joined forces with Snap Inc. and content from the blue chip factual show will be available to view on mobile devices in the US and Canada. The linear series, […]

Fear the Walking Dead returns with ‘Snapchat Lens’

AMC Global has teamed up with Snapchat to create an exclusive Fear the Walking Dead zombie-themed ‘Snapchat Lens’ ahead of the launch of second half of season two of the show. A Snapchat Lens allow users of the mobile messaging app to apply filters and animations to their selfie snaps, transforming the images which can […]

AMC: data anaylsis not useful for commissioning

Netflix-type analysis of viewing data is not useful in helping content providers decide which projects to invest in, and could even harm the creative process, according to Josh Sapan, president and CEO of AMC Networks. “Data and analytics are not particularly helpful. I think you’re more likely to trip and find the next big thing. […]

MTV rebooting Cribs for Snapchat

Viacom cable net MTV is bringing back its iconic reality series Cribs, rebooting it for the Snapchat mobile platform. The new Snapchat Cribs follows the inking of a deal between the instant messaging service and Viacom earlier this year. Variety broke the shortform Cribs news and reported the new version will launch in June and […]

Traditional brands ‘find Snapchat Discover success’

US millennials usually view well-established media brands, rather than media that targets their generation, on Snapchat Discover, according to Futurescape. The research firm said that its survey of 1,117 US Snapchat users will “reassure major media owners that their brands and content continue to be relevant to teen and young adult audiences” on the mobile […]

Comedy Central readies Snapchat originals

Comedy Central has unveiled a nine-strong slate of original programmes for messaging service Snapchat. The Viacom comedy net has an existing channel on Snapchat Discover, Snapchat’s platform for professional content creators, and the new content will launch on this service. “It’s been great fun experimenting with established and emerging talent on our Snapchat Discover channel,” […]

Viacom, Snapchat in ‘unprecedented’ pact

US media giant Viacom has entered into what it describes as an “unprecedented global partnership” with social platform Snapchat. The wide-ranging agreement covers content production and advertising sales. Two Viacom networks, Comedy Central International and MTV’s US feed, will be added to Snapchat Discovery, a multiplatform service that bring together video, images and text. They […]