Sirens Media


News round-up: ITV America’s Sirens reveals ‘Baddies’; Cineflix sells ‘Ordinary Woman’ S2

Sirens unveils ‘Baddies’ with 16-year-old Marsai Martin ITV America-owned Sirens Media has partnered with 16-year-old Marsai Martin and her production banner Genius Entertainment to develop and produce Baddies (working title). The new unscripted series, currently being taken to market, will spotlight the impact of previously unsung, trailblazing Black women who have helped shape American culture. […]

ITV Studios Entertainment develops interactive dating show with Quibi

Jeffrey Katzenberg’s premium short-form platform Quibi is developing a dating format from ITV Studios Entertainment (ITVSE). The Hot Drop, from ITVSE and ITV America’s Sirens Media, will use Quibi’s tech to profile a singleton from the US, with viewers then required to upload videos in a bid to secure a date with the individual. Three […]

Cara Delevingne boards stunt show for Quibi

Quibi has ordered a Cara Delevingne-produced stunt show from ITV America-owned Sirens Media. The short-form platform has signed up for the as-yet-untitled practical joke series, which will find the model-actress taking on hosting duties and also leading a band of female accomplices as they pull off a range of subtle to extreme stunts. The project […]

MGM’s Big Fish taps Sirens’ development exec

MGM’s Big Fish Entertainment, the production house behind Live PD, has appointed Sirens Media’s Daniel Markell as senior vice president of development. Markell, who will report to chief creative officer Lucilla D’Agostino, will shepherd the company’s unscripted and scripted content development for linear, digital and streaming platforms. He will also look for new brand and […]

ITV America rejigs management at Housewives prodco Sirens

Jessica Sebastian-Dayeh has been named president of ITV America unscripted production company Sirens Media, with founders Rebecca Toth Diefenbach and Valerie Haselton taking new posts. Sebastian-Dayeh (pictured) will jointly report to ITV America CEO David George, who replaced Brent Montgomery this January, and ITV America president Adam Sher. Sirens founders Toth Diefenbach and Haselton will […]

Leftfield rejigs prodcos, promotes for casting

Leftfield Entertainment has made a number of promotions at its Sirens Media and Leftfield Pictures production companies, and promoted its talent chief. Executive producers Simon Thomas (pictured) and Caroline Self have both been promoted to VP, programming, at Leftfield Pictures (Pawn Stars) and Sirens Media (Real Housewives of New Jersey), respectively. Genevieve Croteau has been […]

Discovery makes true crime move

The US Discovery Channel has ordered Killing Fields, its first true-crime series. The show will be produced by ITV-owned prodcos Sirens Media, and launch on Discovery on January 5 in a 10pm slot. Taking a creative cue from popular podcast Serial, which examined one crime in-depth, Killing Fields will follow law enforcement official’s attempts to […]

Ex-Seacrest chief joins Leftfield

Adam Sher, the former CEO of Ryan Seacrest Productions, has joined US unscripted specialist Leftfield Entertainment as its first chief creative officer. Sher, who has also worked at the William Morris Agency, left RSP last year. In the new post reporting to Leftfield CEO Brent Montgomery, the will work across the group’s prodcos, which include […]

ITV’s Sirens Media opens in NY, staffs up

Sirens Media is opening a new office in New York and adding to the development team at its Washington DC base. Sirens, which is part of ITV Studios-owned producer Leftfield and produces Real Housewives of New Jersey, has recruited Daniel Markell as VP of development at the new NY office. He joins from Jane Street […]

Leftfield, Rigg launch reality prodco

Pawn Stars producer Leftfield Entertainment and former Argonon unscripted exec Nick Rigg are setting up a new joint venture prodco. Loud TV will be based in New York, with Rigg as founder and his former Leopard Films USA colleagues Julian Locke and Lauren Deen as executive VP and senior VP, lifestyle development, respectively. Rigg left […]