BSkyB invests $5m in ad tech firm Sharethrough
BSkyB has invested US$5 million in US advertising technology firm Sharethrough, as part of its plan to innovate by partnering with emerging tech companies. The investment forms part of a US$10 million round of funding raised by Sharethrough, a ‘native advertising’ firm that lets publishers monetise sites and apps with ads that are non-interruptive and […]
