Banijay lands Publicis exec to lead M&A, as ambitions expand beyond content
Banijay has hired an associate director from French advertising firm Publicis Groupe to oversee its M&A activity, as the company looks beyond content production acquisitions. Stéphane Préfol becomes head of M&A at the French production and distribution giant, reporting jointly to CEO Marco Bassetti and CFO Cédric Brignon. He begins 6 March. Préfol worked on […]