NBC leads Primal Media & Group M’s reality format ‘The Underdog’ into the US
NBC in the US is developing STV Studios’ reality format The Underdog, following a deal with NBCUniversal (NBCU). The show, which was created by STV-owned Primal Media and is co-owned by GroupM Motion Entertainment, sees a cast of conventionally popular contestants competing in a popularity contest. However, in amongst the group is an underdog that […]