PwC: Netflix as popular as pay TV in the US

Netflix uptake is now as strong as pay TV use in the US, with 73% of Americans taking each type of subscription offering, according to new research by PwC. The survey found that the proportion of US respondents who subscribe to pay TV has fallen from 79% in 2015 and 76% in 2016 to 73% […]

OTT revenue to grow by 28% per year, says PwC

Revenue generated by over-the-top (OTT) video streaming services is set to grow at an annual rate of 28.1%, according to PricewaterHouseCoopers research. The PwC Global Entertainment and Media Outlook 2014-2018 report claims that OTT and digital music streaming are two of the fastest growing market sub-segments and that the growth of ‘24/7 access’ and micro-transactions […]