Banijay Asia, GroupM strike content deal targeting Indian market
Banijay Asia and GroupM India have struck up a content partnership targeting the Indian market. The deal will see GroupM’s Motion Content Group and Banijay Asia — the 50-50 JV between Banijay Group and media vet and former Endemol Shine India boss Deepak Dhar — creating both scripted and non-scripted content across a variety of […]
