PJ Masks


Spongebob: The most enduring kids title in TV

This article originally ran in TBI’s MIPCOM issue. We’re republishing it today in honor and memory of Spongebob SquarePants creator Stephen Hillenburg, who died Monday. Spongebob Squarepants is by far the most ‘demanded’ title among children worldwide, according to new data by Parrot Analytics. Data from May to July 2018, highlights that the chirpy yellow sponge […]

Sony Pictures buys into Genius

Sony Pictures’ home entertainment arm has bought into LA kids company Genius Brands International. Sony Pictures Home Entertainment previously had a multiyear marketing and distributing agreement with Genius for its Kid Genius and Baby Genius labels in North America, but will now rep all of the company’s brands in the US and Canada. Genius brands […]

Rai to put on PJ Masks

Rai has become the latest buyer of preschool superhero toon PJ Masks. The Italian pubcaster will put the popular show out on its Rai Yoyo kids net, which will show it four times a day. The series goes out on pay in Italy on the Disney Junior channel, with the Yoyo deal the first in […]

France’s TeamTO opens China office

French animation studio TeamTO has established an office in Beijing, China, with feature film industry exec Shu Ye set to run it. TeamTO already has bases in France and Los Angeles, the latter of which opened in 2011. The Beijing base will “serve as a conduit between its own studios and established Chinese content companies”, […]

Disney takes eOne toon global

The Walt Disney Company will launch an animated superhero toon from Entertainment One Family around the world. PJ Masks will debut on Disney Channel and Disney Junior in the US and France 5 on September 18, after which it will roll out on Disney Junior networks globally. The preschool show, based on French author Romuald […]